I helped shape the creative direction and storytelling for Alden Home, translating a luxury furniture brand into a more distinctive digital presence through brand strategy, video, copywriting, social content and visual storytelling.

BUILDING THE BRAND THROUGH STORY.

I developed the creative concept, wrote the script and directed the visual storytelling for Alden Home’s brand video, creating a narrative around craftsmanship, natural materials and modern luxury.

MY ROLE
Creative Strategy · Creative Concept · Creative Direction · Scriptwriting · Brand Storytelling · Video Production · Platform Strategy · Performance Testing

BRAND STORYTELLING

LUXURY ISN'T JUST SEEN.

IT'S FELT.

The Hampton Desk

ONE PRODUCT. DIFFERENT STRATEGIES.

The Hampton Desk campaign was designed around one objective: conversion. But, how we reached the audience changed with the platform.

I developed a 30-second brand story for platforms including YouTube, Hulu and LinkedIn, then adapted the concept into an 8-second social execution for Facebook, Instagram and TikTok. The different formats allowed us to test performance while tailoring the creative to different viewing behaviors and placements.

NATURE, LITERALLY.

The Hampton Desk embodies Alden Home’s brand story in an unexpected way. Its distinctive surface is created using duck eggshells, sourced after hatching, then carefully applied and sanded to create the finished surface.

I saw more than an unusual material. I saw the story: nature transformed through craftsmanship into luxury. That product truth became part of the creative thinking behind how we positioned and told the Alden Home story Where Nature Meets Luxury.

THE PRODUCT WAS THE STARTING POINT.

THE BRAND WAS THE OPPORTUNITY.

My work with Alden Home went beyond creating individual pieces of content. I helped build the strategy, voice and visual storytelling that connected product, audience and brand, creating work designed not only to look beautiful, but to move the business forward.

BRAND STRATEGY · CREATIVE DIRECTION · STORYTELLING · VIDEO · SOCIAL · COPYWRITING · PERFORMANCE