CIRCO

HONOR THE LEGACY. MODERNIZE THE EXPERIENCE.

Luxury brands with history don’t need to be reinvented. They need to evolve without losing what made people care about them in the first place.

For Circo, I led integrated creative and marketing strategy across digital, social, web, photography and video, modernizing the brand experience while preserving its established luxury identity. I directed cross-functional teams across creative, UX, web, copy, analytics and digital marketing, using both storytelling and performance data to build campaigns designed to strengthen the brand and move the business.

The work contributed to more than 200% growth in social influence and integrated campaigns that delivered record-breaking ROI.

MY ROLE

Creative Strategy · Creative Direction · Integrated Marketing · Art Direction · Video & Photography · Digital Strategy · Brand Storytelling · Copywriting · Web/UX Strategy · Performance Analytics · Team Leadership