PL8

MARKETING DIRECTOR | BRAND REPOSITIONING | CREATIVE STRATEGY

FROM RESTAURANT TO BRAND EXPERIENCE.

PL8 was conceived as a French-American fusion bistro where food and art shared the table. But the experience had lost its identity. The menu had become a collection of unrelated dishes, the art lacked purpose, and the brand needed a clear reason for guests to choose PL8, and return.

As Marketing Director, I led the repositioning of PL8 around a simple idea: make art part of the experience rather than part of the décor.

Each month would feature a single artist, with a prix fixe menu developed in collaboration with the culinary team and inspired by the artist’s