THE CHALLENGE

ZO Skin Centre had an established luxury aesthetic and a clear vision for how the brand should be represented. The challenge was to work within that creative framework while producing content that could do more than look beautiful. It needed to engage audiences, support paid media and generate qualified leads.

The opportunity was to preserve the sophistication and credibility of the ZO brand while finding ways to make the creative work harder across video, digital and social.

THE RECEIPTS

219,000+

IMPRESSIONS

The three-week integrated campaign generated more than 219,000 Facebook impressions among the target audience. Radio drove a 16%+ increase in website traffic, resulting in nearly 200 additional website visits.

The campaign successfully built awareness for ZO Skin Centre in the Dallas market, demonstrating how coordinated creative across video, social and radio could move audiences from awareness to action.

THE CREATIVE STRATEGY

I started by listening.

ZO had a clear vision for its brand, so rather than impose a different creative direction, I worked within that vision and looked for opportunities to elevate it.

I developed an integrated creative approach that carried the brand’s luxury aesthetic across video, paid social and digital, refining the storytelling, production and execution to create work that was both beautifully on-brand and built to perform.

The result was creative that respected the client’s vision while elevating its execution and expanding its reach.

MY ROLE

Creative Strategy · Integrated Campaign Development · Director · Producer · Casting · Scriptwriting · Radio Copywriting · Voiceover Direction · Campaign Analytics

I led the campaign from creative strategy through execution, developing the integrated concept across video, radio, digital and social. I directed and produced the video, cast the talent, wrote the scripts and radio spots, selected and directed voiceover talent, and managed campaign analytics to evaluate performance and inform the work.

DOCUMENTED RESULTS